The first deliverable product from this program is a novel 3D mid-air image projector for use in a retail setting. ABD’s 3D display is unlike anything in retail today. Technically called a light field projector, the projector produces a real, fully 3D image that appears in mid-air in front of the customer. Just like a real object, the customer’s eyes focus in mid-air where the image is, and also like a real object, the image has true look-around so the view changes with customer position. The quality of our projection makes the image indistinguishable from a real object.